A brand new Hair and Body Care brand, everblue, is set to make waves in the beauty industry, launching exclusively into Countdown Supermarkets nationwide on 21 June.
The premium and naturally derived range ticks all the boxes for the modern and conscious shopper, being made in New Zealand from PETA-certified vegan and cruelty-free ingredients.
The Kiwi owned brand will launch an extensive range, consisting of clean and sustainable salon-quality Hair Care, Hair Care Bars, Body Wash, Hand Wash, Hand Wash Refills, Hand and Body Bars and Epsom Salts.
everblue, is the brainchild of co-founder, Jade Hart, who set out to solve a problem – the majority of natural Hair and Body Care products were either expensive and/or didn’t stack up performance-wise compared to their chemically-packed alternatives.
After extensive development with New Zealand’s most experienced chemists and formulation team at one of New Zealand’s largest and most experienced manufacturers Hart created the affordable-luxe range, everblue.
From Monday 21 June, you’ll find the range packaged in an alluring sky blue at your local Countdown store. Every product has been carefully crafted from natural origins with ingredients such as New Zealand native Kawakawa, Manuka and Elderberry without compromising on quality or performance.
Hart has partnered Renee Lee who brings her expertise in global marketing and operations to her role as everblue COO. Together Hart and Lee head up this woman-led business with the purpose of building a brand that delivers clean, accessible products with a mission to help people feel good about themselves, the products they use and aspired to become the trailblazers that they are.
Jade, who has an extensive background in PR and Marketing, working on beauty brands such as Skinfood, essano, Moroccanoil, Unilever, little world and OPI says; ‘’The everblue philosophy is all about feeling good about what you use on your body and hair and in turn helping you to feel good about yourself – in current times this is more important than ever.
This means feeling good about the ingredients, good about the results, good about where it’s made, and good about the purpose of the company who make it.’’
Lee continues, “We saw an opportunity for natural, clean Hair and Body Care items that truly worked without the hefty price tag. Shoppers want so much more out of their everyday items and so they should. Our goal was to create products that have a modern aesthetic, have less of an impact on the environment and exceed expectations in terms of how natural products can perform. I honestly believe with everblue we have nailed all of these pillars and cannot wait to launch into the New Zealand market.’’
The duo has also partnered with everblue CEO, Grant Taylor, well known in the FMCG world, having founded the hugely successful company Rascal & Friends Nappies. Taylor was awarded the EY Entrepreneur of the Year Product in 2019 and sold the company in 2020. Now everblue is one of his sustainably-focused new ventures.
Following its initial rollout at Countdown supermarkets, the everblue team hope to take the brand global.
everblue is designed into four scented collections which embody their feel good mantra;
Empower; to feel empowered and empowering to others. The Empower collection contains natural extracts of Peony, Gardenia and Cocoa Butter.
Mindful; to have a calm and content mind and live in the present with gratitude. The Mindful collection contains natural extracts of Elderberry, Manuka and Aloe Vera.
Fearless; to have the courage to take on adversity, adventure and write your own story. The Fearless collection contains natural extracts of Vanilla, Rosehip and Shea Butter.
Aspire; to have aspirations and goals that you don’t have to hide. The Aspire collection contains natural extracts of Peppermint, Jojoba and Kawakawa.
The Kiwi company has also partnered with ambassadors who inspire each collection. These trailblazing New Zealand women embody the same values and ethos as the range and will be helping to bring these collections to life. These include mother and daughter Chrissy and Bella Conyngham of Flo & Frankie for Empower, Sarah Lindsay founder of SALA Studios for Aspire, Shardae Mitha, boxing Instructor and founder of ‘Mûve’ for
Fearless, and Kirsty Von Minden, Neuroscientist and founder of Mind Bright for Mindful.
Sustainability is at the forefront of the business. All bottles are made with recycled plastic and are recyclable, no labels are used in order to reduce waste and all bars have plastic free packaging and are FSC certified. everblue are also launching Refills of their Hand Wash and are looking to launch Refills of their Hair Care products later this year.
everblue is also proud to be an Advocacy Partner to UN Women Aotearoa New Zealand. UN Women is the United Nations Entity for gender equality and the empowerment of women with a mission to ensure that globally, all women and girls have equal opportunities. Women’s empowerment is about ending violence, responding to women’s urgent needs in an emergency, providing training and supporting women’s employment, leadership and economic development.
Available exclusively in-store and online at Countdown supermarkets nationwide (coming soon at FreshChoice and SuperValue Supermarkets).
everblue Shampoo 400ml: Volume & Shine for Lifeless hair, Smooth & Nourish for Frizzy hair and Repair & Hydrate for Damaged hair – RRP $9.50
everblue Conditioner 400ml: Volume & Shine for Lifeless hair, Smooth & Nourish for Frizzy hair and Repair & Hydrate for Damaged hair – RRP $9.50
everblue Hand Wash Refills 800ml: Empower and Mindful – RRP $14.00
everblue Body Wash 400ml: Empower, Fearless, Aspire and Mindful – RRP $8.00
everblue Shampoo Bar 100g: Smooth & Nourish for Frizzy hair and Sensitive & Soothing for Delicate Scalps -RRP $15.00
everblue Conditioner Bar 80g: Smooth & Nourish for Frizzy hair and Sensitive & Soothing for Delicate Scalps – RRP $15.00
everblue Body & Hand Bar Multipack (x3) 80g: Mindful and Empower – RRP $9.00
everblue Epsom Salts 500g – RRP $3.00